Services.

Marketing Communications & Copywriting
Serena has experience writing for a variety of media: Web, print editorial, newsletters, and other marketing collateral.

Media Relations
As a former journalist and public relations professional, she is experienced in gathering information, crafting news releases, and working with the news media.

Marketing Strategies
Serena has consulted with several start-up organizations, helping them develop a marketing plan or strategy that focuses on effectively reaching target audiences using today's new media.

Creative Concepting
Driven by a passion for strategy and all things creative, Serena can help develop campaign ideas that lead to profitable results.

Social Media Optimization
How can a company use social media outlets to build their brand? From Twitter to Facebook to interactive blogs, Serena has kept up with some of the latest theories and ideas emerging in the social media craze.

Speaking and Seminars
Serena is passionate about her field and enjoys educating others about how to use marketing strategy and social media to benefit their organization.

Layout Design
She also has experience layout design and can help create corporate newsletters, event programs, and brochures.